Meeting Archive November 2002

Topic: Are You Selling Your Sizzle?
Increase your chances for business success by clarifying the value you bring to your clients and potential clients.

Rosemary Walter will explain why a clear "sizzle statement" is so important to building your business and - better yet - will share with you a time-tested process to create one for your practice. She will Hts. also share the top three ways to use the result of this work to increase your bottom line.

Speaker: Rosemary Walter is a principal at Mosaic Marketing Management, a marketing consulting firm in Arlington Heights dedicated to increasing sales and profits for industrial and business-to-business clients by listening - and responding to the needs - of their end-users.

She has over 20 years experience in business and marketing management and has worked for market leaders like McDonald's, Alberto-Culver, Illinois Tool Works and United Technologies Sundstrand.

She is an active member of The American Marketing Association, Midwest Society of Professional Consultants, Toastmasters International, and the Greater O'Hare Association of Industry and Commerce. Besides working with clients Rosemary speaks professionally and writes marketing and business-related articles for a number of trade publications.

Back to Previous Page