Chapter Meeting January 2004

TOPIC: "How to Turn Your Cost Centers into Profit Centers"

Do you find that you are spending an outrageous amount of money on marketing with very little return? This presentation will provide you with the best practices to turn your marketing cost center into a profit center.

Melissa Giovagnoli, best-selling author and president Networlding will discuss with you the finer points of productizing your offerings to grow your market better and faster while making a profit from the sales. Melissa will walk you through a toolkit of strategies to more efficiently and effectively develop your marketing product profit offerings.

Experience the bottom line of turning your marketing dollars into an investment that will deliver a payback of 10 times or more.

The presentation will benefit you by:

• Adding to your revenues
• Improving your marketing skills
• Growing your brand awareness
• Growing your brand loyalty
• Stopping the bleeding of cash out of your marketing budgets
• Leveraging your marketing budget

Join us for an exciting and information-rich session!

When: Friday, January 9th, 2004
7:30 a.m. - 8:00 a.m. Registration and Full Breakfast
8:00 a.m. - 8:15 a.m. Chapter Announcements and Introduction of Guests
8:15 a.m. - 9:30 a.m. Program: How to Turn Your Cost Centers into Profit Centers

Where: New Location!

Sofitel Chicago O'Hare
5550 North River Road
Rosemont, Illinois 60018
Telephone: 847-678-4488

Parking is Complimentary. Enter the self-park and get a ticket. Your ticket will be stamped and returned at the front desk at the Sofitel.

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