Chapter Meeting September 2004

TOPIC: HOW TO KNOW WHAT YOUR CUSTOMER IS THINKING
Looking for a system to get new clients? Struggling with why customers seem to say yes and then back away at the very last moment? Not sure what is going on in the mind of your customer/prospect? Introducing the "Brain Audit". Applying this system will allow you to know what the customer is thinking, It will help you get them to stay and buy rather than walk away.

SPEAKER:
Sean D'Souza. Principal of PsychoTactics.com, has a strong background in a variety of facets of communications. A former copywriter with Leo Burnett, Sean has worked in the crafting of TV commercials, Websites and other communication vehicles. He regularly writes for numerous magazines and is the author of several e-books including the highly rated "The Brain Audit".

WHEN: Friday, September 10, 2004
7:30 a.m. - 8:00 a.m. Registration and Full Breakfast
8:00 a.m. - 8:15 a.m. Chapter Announcements and Introduction of Guests
8:15 a.m. - 9:30 a.m. Program: HOW TO KNOW WHAT YOUR CUSTOMER IS THINKING

WHERE: Clarion Barcelo Hotel
5615 North Cumberland Avenue
Chicago, Illinois 60631
Telephone: 773-693-5800

COST:
Advance Registration and payment prior to Wednesday, September 8th: $30 for IMC Members, $40 for non-members. Payment at door, add $10 to above prices. Payment by check or credit card in advance, or at door by check, credit card or cash. Checks may be mailed to IMC - Chicago Chapter, 645 N. Michigan Avenue, Suite 800, Chicago, IL 60611.

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