INK - Getting Publicity + Bonus Workshop
Sept. 8, 2006
Getting Ink
A PR Toolkit for Your Consulting Business Development
Our speaker, Cheryl McPhilimy will walk us through the Public Relations
fundamentals including how to determine what is "newsworthy", how to write
a press release and get it in the hands of the media. Then, how to be ready to reap
the benefits of establishing credibility through the media.
Cheryl guides her audiences
through PR strategy and implementation, based on her experiences on the
front line as a PR agency owner and former reporter.
Ms. McPhilimy is President of McPhilimy Associates, a Chicago based public
relations and marketing firm founded in 1995. She also is a
Communications professor at Loyola University.
Bonus Workshop
A Natural Approach to Productization
One Team will discuss how business consultants can leverage the expertise they already have and the opportunities that are at their disposal to create IT product offerings that they can sell in the marketplace.
Case studies will be presented to demonstrate how consultants can transform their unique business recommendations into IT solutions that they can implement in multiple customer engagements. These solutions can help increase project success and revenue generating potential.
Interactive Approach
Our workshop presenter, One Team, will use an interactive approach to engage workshop attendees to consider such topics as how to identify product opportunities for your business, rapid and cost-effective process automation, ongoing process optimization, and evolving products in response to market opportunities.
One Team Technologies is a company that was started by seasoned IT consultants with over 80 years combined experience developing systems for many organizations ranging from small businesses to Fortune 100 companies such as Citibank, JP Morgan Chase, General Electric and Merrill Lynch.
Through their work on hundreds of projects, One Team identified the commonalities of developing and maintaining any custom software application to create Team Action, a software system that can automatically transform virtually any business process into a production ready web-based data management system. Team Action solutions are currently being used in a variety of industries including wholesale distribution, manufacturing, insurance, retail, government and non-profit. One Team uses Team Action to empower its partners to transform their business expertise into software product solutions that they can sell to their customers.
WHEN:
Friday, Sept. 8th, 2006
7:30 a.m. - 8:00 a.m. Registration and Full Breakfast
8:00 a.m. - 8:15 a.m. Chapter Announcements / Introduction of Guests
8:15 a.m. - 9:00 a.m. Getting Ink Presentation
9:00 a.m. - 9:15 a.m. Standup Networking
9:15 a.m. -10:00 a.m. A Natural Approach to Productization Workshop
WHERE:
Ina’s Restaurant
1235 W. Randolph Avenue
Chicago, IL
(312-226-8227)
PARKING: Free - Restaurant
has its own parking lot
Directions To Ina's Restaurant
For a map and directions, go
to the following web pages:
See this Google Map:
http://maps.google.com/maps?q=1235+W+Randolph+St,+Chicago,+IL
and our directions page: http://www.imc-chicagoland.org/meetinglocation.htm
COST:
Advance Registration and Payment by Midnight, Wednesday, Sept 6th:
- $30
for IMC Members and their guests,
- $40
for Non-Members.
- Payment
at Door, add $10 to above prices.
- Registration
and payment with a credit card can be made ONLINE through Paypal http://www.imc-chicagoland.org/meeting_payment.htm or
by check or credit card in advance, or at the door by check or credit card.
HOW TO REGISTER:
New! Online Registration
- Reduced Rate until midnight Wednesday, Sept. 6th
Register for the program ONLINE (preferred), or Call 312-280-1385 or send an E-mail
to wordmasters@aol.com.
Include name, title, company, address, telephone number, fax number, E-mail address
for you and your guests.
FOR THE REDUCED RATE, REGISTER
ON OR BEFORE
MIDNIGHT WEDNESDAY, Sept. 6th, 2006
If you have questions about registration, please call Bridget
Eckstein at 312-280-1385 or email her at wordmasters@aol.com
Jon F. Paul Program Chair, IMC Chicago Chapter. Jon is President
of Value Added Finance Resources, The business eye doctor- helping company presidents
drive better results by uncovering financial blind spots. www.valueaddedfinance.com Jon@valueaddedfinance.com 847-372-1963
ABC meetings general information and directions.
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