Where Value Hides- A New Way to Uncover Profitable Growth For Your Clients

IMC Chicago Chapter Meeting
March 9, 2007

Stuart Jackson is head of the Chicago office of a consulting firm and an author too. We learned ways to find hidden value within your company or learn new ideas on sorting out top performers in an industry.

Stuart Jackson acknowledges that getting your company's position right can make a big difference when it comes to creating value for shareholders. Jackson's company, L.E.K., as well as The Wall Street Journal, have conducted research that has shown that while average shareholder returns for most industries tend to cluster in the 0 percent to 20 percent range with amazing consistency, there can be spectacular differences among companies within almost every industry sector.

A top performer in a particular industry sector can be 200, 300, or even 1,000 percent better than the sector's worst performer. Jackson explains that these high-performance companies have learned the art of strategic market positioning, which involves determining your SMP and then making investments that will increase overall SMP and drive long-term value.

Where Value Hides presents a number of instances of companies--both large and small--that have successfully used strategic market positioning as a decision-making tool that's shared by management functions throughout an organization and applied to a broad range of situations. Examples cited include prioritizing sales efforts, finding new and profitable markets, improving low-growth or low-margin businesses, and identifying acquisition opportunities.

Following the presentation, we had a bonus presentation by our newest CMC, Jon Paul of Value Added Finance Resources.  He gave us an overview of Office 2007 and explained why this is a sweeping change that can really save us time every day.

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