Serving Your Customers—Running the Marathon

January 2008

Everyone talks about customer relationships but our guest speaker, Darryl Rosen, has lived them. Darryl spent most of his career as the President and Owner of Sam’s Wines & Spirits.

Under his direction and an unwavering commitment to delivering exceptional customer service, Sam’s, a legendary Chicagoland retailer started by his grandfather, grew from a one store “shop” to a three store international brand with revenues in excess of $70 million per year.

Since selling Sam’s in 2007, Darryl has been using his experience from over 25 years in the wine and spirit business and his love/hate relationship with the world of marathon running to teach companies of all kinds how to cross the finish line with their customers. He is the author of Surviving the Middle Miles – 26.2 Ways to Cross the Finish Line with Your Customers.

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