Using LinkedIn to Create Collaborative Networks and Develop Business

March 2008

A seasoned management consultant, marketer and career coach, Christopher Rollyson is the founder of The Executive's Guide to LinkedIn, which "makes the connection" between executives and realizing value from online social networks. 

In this session, Chris will give attendees an introduction to some of the key techniques of using LinkedIn to connect with people who can help you achieve your goals,whether developing business, improving your effectiveness at your current job, or reducing job search time. Specifically, he'll discuss:

• Controlling who sees what (understanding privacy options)
• Creating a fantastic profile (and what it will do for you)
• Responding to people who invite you to join their network
• Using LinkedIn to let your contacts to manage their information for you
• Scoring speaking engagements, jobs, new partners, new employees and more

Christopher Rollyson has been a technology and marketing pioneer for 20 years, with distinction in corporate strategy and innovation. As a consultant and marketing executive, he has had a leading role in launching such game-changing offerings as: Java with Sun, e-business strategy with PwC Consulting, and SOA, Web services and architecture solutions with IBM and nVISIA. 

He currently advises business and government executives on collaborating with Web 2.0-enabled customers—to drive innovation and to engage emerging markets.  Chris launched the Global Human Capital Journal in 2005 to address the most poignant issues of day for chief executives, namely global transformation, the reinvention of the enterprise, technology and culture

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