Surviving a Frozen Economy
September 18, 2009

This was the first presentation in a series on understanding the process of change that is gripping our clients, our prospects and ourselves.

By now, you made the necessary adjustments, stabilized your banking relationship, shed unprofitable or unreliable clients, networked within your industry, deleted poor-selling services and had a frank discussion with your outsources and collaborators.

You may have curbed your spending and downsized (voluntarily or involuntarily) since the recession began; but at least you're still in business. Now, you are waiting for the recovery to take place next quarter or sometime next year.

Clients are looking at your services and products through new lenses.

All of the conditions of the market we have experienced this year represent a radical challenge to our understanding of opportunity, revenue, expectations and service delivery.

This interactive discussion showed how these changes are affecting our practices and ourselves and how our Chapter of the IMC plans to be an important part of the recovery for your practice.  

 

 

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