Chapter Meeting Archive 2004

January

"How to Turn Your Cost Centers into Profit Centers"

Do you find that you are spending an outrageous amount of money on marketing with very little return? This presentation will provide you with the best practices to turn your marketing cost center into a profit center. With speaker Melissa Giovagnoli, best-selling author and president Networlding will discuss with you the finer points of productizing your offerings to grow your market better and faster while making a profit from the sales. Melissa will walk you through a toolkit of strategies to more efficiently and effectively develop your marketing product profit offerings. More on Profit Centers

February

"How to Position Yourself as an Expert with the National Media"

The TOP RATED presentation at the 2003 IMC USA Conference is coming to Chicago.

Rebecca Ryan published the "Hot Jobs - Cool Communities Report" to establish herself as an expert on strategies to attract and keep young talent. More>

March

"Make Your First Impression Your Best Impression"

Anna Soo Wildermuth, AICI, CIM, President of Personal Images, Inc. which specializes in Image and Communication Management for Corporations and Individuals. More>

April

Annual Round Table Discussions

The format is 3-5 Round Table Topics at each Session Each table will have a volunteer facilitator or someone volunteers. The format is to share ideas/best practices for each topic so attendee goes away with some meaningful info to put in place in their practice.  Individuals can change topics every 40-45 minutes. More>

May

"How to Publish in the Media"

Dan Miller is the business editor of the Chicago Sun-Times, where he is responsible for the daily and weekend business sections of the 480,000-circulation daily newspaper. He began his career in Chicago with the Chicago Daily News, where he worked as a business reporter, editorial writer and assistant financial editor until the paper's demise in 1978. More>

June

"How to Navigate the Perfect Consulting Storm" with Karen Purves.

Karen E. Purves, MA is a sought-after international Speaker and Life Coach. She offers fast-paced, high-impact, interactive programs to improve personal and professional performance. Known for her infectious enthusiasm, humor, practical tools and audience participation, Karen has been among the highest rated speakers at events on numerous occasions. More>

October

"How to Know What Your Customer is Thinking"

Looking for a system to get new clients? Struggling with why customers seem to say yes and then back away at the very last moment?

Sean D'Souza. Principal of PsychoTactics.com, has a strong background in a variety of facets of communications. A former copywriter with Leo Burnett, Sean has worked in the crafting of TV commercials, Websites and other communication vehicles. He regularly writes for numerous magazines and is the author of several e-books including the highly rated "The Brain Audit". More>

November

"Better Communications to Help One Make More Money"

You said one thing,your client heard another.Nobody was wrong, but now you have to fix it! This is a practical look at how we can communicate better with customers and employees to make more money.

Todd Hunt uses humor to illustrate situation involving sales,customer service,leadership and change. More>

December

"You are an Expert Consultant - Become an Expert Witness for Fun, Profit, and Excitement"

What it is, what is required, and how to develop your own Expert Witness practice. Every management consultant should hear about this expanding field of business opportunity. More>

Annual Holiday Party (pdf)

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